> ## Documentation Index
> Fetch the complete documentation index at: https://help.konfhub.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Event Analytics: Track Registrations, Revenue and Trends

> Monitor registration trends, revenue, traffic sources, and attendee demographics in real time from the KonfHub event analytics dashboard.

Understanding how your event is performing is just as important as running it. The **Analytics** section of your KonfHub dashboard turns raw registration data into actionable insights — showing you where attendees are coming from, which ticket types are selling best, how your revenue is trending, and how well your email campaigns are converting. Use these insights to adjust your marketing spend, time your promotions, and make data-backed decisions for this event and future ones.

<img src="https://mintlify.s3.us-west-1.amazonaws.com/khum/images/image.png" alt="Image" />

<Note>
  The Analytics Dashboard is available on the **Lite plan and above**. Email Campaign Analytics is an exclusive **Gold plan** feature. If you are on the Freemium plan, upgrade your event to unlock analytics.
</Note>

## Registration Analytics

The **Registration Analytics** section provides detailed insights into attendee registrations, ticket sales trends, participant demographics, payment methods, and marketing performance. This data helps organizers understand attendee behavior and measure the effectiveness of promotional activities.

#### Ticket Sales

The **Ticket Sales** chart displays registration activity over time.

Users can:

* View the number of tickets sold on specific dates.
* Identify registration trends and peak booking periods.
* Monitor event growth throughout the registration cycle.
* Download chart data for further analysis using the export icon.

This information helps organizers evaluate event performance and plan future marketing efforts.

#### Top 5 Participant Companies

This widget displays the companies most frequently represented by registered attendees.

Benefits:

* Understand the types of organizations attending the event.
* Identify key industry participation.
* Measure corporate engagement and outreach effectiveness.

#### Top 5 Participant Designations

This section highlights the most common job titles or designations among attendees.

Benefits:

* Understand the professional profile of participants.
* Analyze audience seniority and decision-making influence.
* Evaluate whether the event is attracting the intended audience.

#### Payment Methods Used

This widget provides insights into the payment methods selected by attendees during registration.

Benefits:

* Identify the most preferred payment options.
* Analyze attendee purchasing behavior.
* Optimize payment configurations for future events.

#### Top 5 UTM Source Parameters

Displays the top traffic sources responsible for driving registrations.

Examples:

* Google
* LinkedIn
* Email Campaigns
* Facebook
* Partner Websites

Benefits:

* Measure marketing channel performance.
* Identify the most effective traffic sources.
* Optimize future promotional campaigns.

#### Top 5 UTM Medium Parameters

Shows the marketing mediums through which attendees discovered the event.

Examples:

* Organic
* CPC
* Email
* Social
* Referral

Benefits:

* Understand how visitors interact with marketing campaigns.
* Evaluate the effectiveness of different promotion methods.

#### Top 5 UTM Campaign Parameters

Displays the campaign names that generated the highest number of registrations.

Benefits:

* Track campaign-specific performance.
* Compare marketing initiatives.
* Measure return on investment (ROI) for promotional activities.

#### Filter Option

The **Filter** button allows organizers to refine analytics data based on specific criteria such as date range or registration attributes, enabling more focused analysis.

<CardGroup cols={2}>
  <Card title="Total Revenue" icon="indian-rupee-sign">
    The gross amount collected across all paid ticket sales, updated in near real time as registrations come in.
  </Card>

  <Card title="Ticket Sales Breakdown" icon="ticket">
    Revenue split by each ticket type you have created (e.g., Early Bird, Standard, VIP), so you can see which tier is driving the most income.
  </Card>

  <Card title="Net Earnings Estimate" icon="circle-dollar-to-slot">
    An estimate of your earnings after KonfHub fees and payment gateway charges are deducted, helping you project your actual payout.
  </Card>

  <Card title="Payment Method Split" icon="credit-card">
    On Silver and Gold plans, see how revenue is distributed across payment methods (UPI, cards, net banking, international) to understand your attendee payment preferences.
  </Card>
</CardGroup>

KonfHub settles funds to your registered bank account every Thursday automatically. The revenue figures in Analytics reflect payments collected, not yet-settled amounts.

<Tip>
  Use KonfHub's built-in referral contest feature (available on Silver and Gold) to create trackable referral links. The traffic source report will show exactly how many registrations each referral campaign generates.
</Tip>

## Email Campaign Analytics

<Note>
  Email Campaign Analytics is available exclusively on the **Gold plan**.
</Note>

If you send email campaigns to your attendees via the **Contact Attendees** section of the dashboard, the Gold plan gives you detailed delivery and engagement metrics for each campaign:

<CardGroup cols={2}>
  <Card title="Delivery Rate" icon="paper-plane">
    The percentage of sent emails that were successfully delivered to recipients' inboxes.
  </Card>

  <Card title="Open Rate" icon="envelope-open">
    How many recipients opened your email, expressed as a percentage of total delivered emails.
  </Card>

  <Card title="Click-Through Rate" icon="arrow-pointer">
    The percentage of recipients who clicked on a link within your email — a direct measure of campaign engagement.
  </Card>

  <Card title="Bounce & Unsubscribe" icon="ban">
    Counts of emails that bounced (undeliverable) and recipients who unsubscribed, helping you maintain a clean and engaged list.
  </Card>
</CardGroup>

Use these metrics to A/B test your subject lines, refine your call-to-action copy, and identify the optimal time of day to send campaigns for your specific audience.

<img src="https://mintlify.s3.us-west-1.amazonaws.com/khum/images/image-1.png" alt="Image" />

## Exporting and Downloading Analytics Data

You can download your analytics data for offline analysis or to include in stakeholder reports.

<Steps>
  <Step title="Open the Analytics Section">
    In your event dashboard sidebar, click **Analytics**.
  </Step>

  <Step title="Apply Filters (Optional)">
    Use the date range picker and any available filter controls to narrow the data to the period or segment you want to export.
  </Step>

  <Step title="Click Download / Export">
    Look for the **Download** or **Export** button (typically a spreadsheet or CSV icon) in the top-right corner of the analytics panel you want to export.
  </Step>

  <Step title="Open in Your Preferred Tool">
    The downloaded file is in CSV or Excel format, compatible with Google Sheets, Microsoft Excel, and most BI tools.
  </Step>
</Steps>

<Tip>
  For a more detailed attendee export that includes registration form responses and QR codes, use the **Download Attendee List** feature in the [Participants](/dashboard/participants) section rather than the Analytics export.
</Tip>

## Plan Feature Summary

| Analytics Feature          | Freemium | Lite | Silver | Gold |
| -------------------------- | -------- | ---- | ------ | ---- |
| Registration Trends Chart  | —        | ✓    | ✓      | ✓    |
| Revenue & Ticket Breakdown | —        | ✓    | ✓      | ✓    |
| Traffic Sources Report     | —        | ✓    | ✓      | ✓    |
| Attendee Demographics      | —        | ✓    | ✓      | ✓    |
| Email Campaign Analytics   | —        | —    | —      | ✓    |
| Data Export (CSV/Excel)    | —        | ✓    | ✓      | ✓    |

#### Purpose

The Registration Analytics section helps organizers:

* Monitor registration trends.
* Understand attendee demographics.
* Evaluate marketing campaign effectiveness.
* Analyze payment preferences.
* Make data-driven decisions to improve future events.