Email Campaigns
KonfHub’s email campaign tool lets you compose and send messages directly to your registered attendees from within the dashboard. Every campaign is tied to your event, so your audience is always pre-filtered to people who have actually registered.Campaign Allowances by Plan
The number of campaigns you can send per event depends on your plan:Lite Plan
Up to 3 email campaigns per event. Standard templates with no custom branding.
Silver Plan
Up to 10 email campaigns per event. Customized email content with KonfHub headers and footers.
Gold Plan
Unlimited email campaigns per event. Fully custom headers and footers, plus a custom sender email address and campaign analytics.
The Freemium plan sends standard automated emails only (registration confirmation, reminders) — manual campaigns are not available. Upgrade to Lite or above to send custom campaigns.
Sending an Email Campaign
1
Open Contact Attendees
In your event dashboard, click Contact Attendees in the left navigation. Then select the Email tab.
2
Click 'New Campaign'
Select New Campaign to open the campaign composer.
3
Choose Your Recipients
Select who should receive this campaign:
- All registered attendees — everyone who holds any ticket type for the event.
- Specific ticket types — target only attendees with a particular ticket (e.g., “VIP Pass holders” or “Workshop Day 2”).
- Checked-in attendees — people who have already checked in on the event day.
- Not-yet-checked-in attendees — useful for day-of reminders.
4
Write Your Email
Enter a subject line and compose your message in the rich-text editor. On Silver and Gold plans you can use the customizable template to incorporate your event branding. On Gold, you can supply fully custom HTML for complete control over layout.
5
Schedule or Send Immediately
Choose Send Now to dispatch the campaign immediately, or select Schedule to pick a future date and time. Scheduled campaigns fire automatically — you don’t need to be logged in.
6
Confirm and Dispatch
Review the recipient count and subject line, then confirm. KonfHub queues the campaign and delivers it to your attendees.
Email Template Customization
- Lite Plan
- Silver Plan
- Gold Plan
On the Lite plan, emails are sent using KonfHub’s standard template. The event name and details are populated automatically. You can write custom body text, but the header and footer are fixed KonfHub branding.
Email Campaign Analytics (Gold Plan)
On the Gold plan, each campaign displays a performance dashboard after sending:- Delivery rate — the percentage of emails successfully delivered to inboxes.
- Open rate — how many recipients opened the email.
- Click rate — how many recipients clicked a link in the email.
WhatsApp Campaigns
WhatsApp is one of the highest-engagement channels available to event organizers in India. KonfHub integrates WhatsApp Business messaging so you can reach attendees where they’re most active — no additional setup required.WhatsApp campaigns are currently available to organizers in India only.
Two Ways to Send WhatsApp Messages
KonfHub's WhatsApp Business Account
Send WhatsApp messages immediately using KonfHub’s pre-verified WhatsApp Business account. There’s no configuration needed — just compose your message using a pre-approved template and send. Ideal for getting started quickly.
Bring Your Own WhatsApp (BYOW)
Connect your own WhatsApp Business account to send campaigns from your brand’s verified WhatsApp number. Attendees see your business name and logo in the chat, keeping your brand identity consistent across every touchpoint.
Sending a WhatsApp Campaign
1
Open the WhatsApp Tab
In Contact Attendees, switch to the WhatsApp tab.
2
Select a Template
WhatsApp requires all business-initiated messages to use pre-approved templates. Select from KonfHub’s library of pre-approved templates — covering event reminders, schedule updates, registration confirmations, and post-event follow-ups.
3
Personalize the Template
Fill in the dynamic variables in the template (such as event name, date, venue, or a link) to tailor the message to your specific event and audience.
4
Choose Your Recipients
Segment your audience the same way as email — all attendees, a specific ticket type, or checked-in / not-yet-checked-in groups.
5
Schedule or Send Now
Send immediately or schedule the campaign for a future time. Scheduled WhatsApp campaigns are useful for early-morning event-day reminders.
Setting Up Bring Your Own WhatsApp
If you want campaigns to arrive from your own WhatsApp Business number rather than KonfHub’s, you can connect your account via the Advanced settings or the WhatsApp tab:1
Go to Advanced Settings
Navigate to Advanced in the dashboard and find the Bring Your Own WhatsApp section.
2
Connect Your WhatsApp Business API
Enter your WhatsApp Business API credentials (available from Meta’s Business Manager). KonfHub will verify the connection.
3
Select Your Account When Composing
When creating a new WhatsApp campaign, choose Your WhatsApp Account as the sender instead of KonfHub’s default account.
Scheduling and Segmentation Best Practices
When to Schedule Campaigns
When to Schedule Campaigns
- 7 days before: Send a “we’re almost there” excitement email with the event agenda or speaker highlights.
- 1 day before: Send a logistics reminder (venue address, parking, what to bring) via both email and WhatsApp.
- Morning of the event: A short WhatsApp message with the check-in link or QR code reminder works well.
- 24–48 hours after: A thank-you email with a feedback form link and any post-event resources.
Targeting Specific Ticket Types
Targeting Specific Ticket Types
Segmenting by ticket type lets you send relevant information only to the people it concerns. For example, send workshop prep materials only to Workshop ticket holders, or VIP lounge details only to VIP pass holders. This reduces noise for attendees and improves engagement rates.
Avoiding Spam Filters
Avoiding Spam Filters
- Use a custom sender email (Gold plan) that matches your domain.
- Avoid excessive use of ALL CAPS, exclamation marks, and phrases like “FREE!!!” in subject lines.
- Keep your email list clean — KonfHub automatically excludes attendees who have unsubscribed.